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	<title>A Blog About Blogs</title>
	<link>http://whatathesis.wordpress.com</link>
	<description>An undergraduate thesis about blogging, public relations, marketing and social media</description>
	<lastBuildDate>Mon, 09 Mar 2009 00:19:07 +0000</lastBuildDate>
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		<title>Hello Again &amp; Facebook Changes Coming Soon</title>
		<description><![CDATA[Hello all! After a long intermission, it&#8217;s back to blogging for me. But now just for fun and as things strike me, rather than for the benefit of my undergraduate thesis.
As I work to wrap up my thesis and prepare for my oral defense this weekend, I&#8217;m realizing that this is the beginning on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=170&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2009/03/09/hello-again-facebook-changes-coming-soon/</link>
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		<title>Fortune 500 Blogs</title>
		<description><![CDATA[As newspaper staffs and circulations continue to shrink and broadcast news segments are cut in half, it&#8217;s more than apparent that public relations is changing forever. With less journalists to pitch and even less space/time for news, traditional methods of using mainstream media to reach consumers isn&#8217;t going to cut it. In order to survive, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=168&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/12/22/fortune-500-blogs/</link>
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		<title>Value of Customer Service</title>
		<description><![CDATA[During a drive home over the weekend, I was rear-ended and pushed into a vehicle in front of me. You would think that since I work for an insurance company, I&#8217;d know exactly what to do. But of course, I didn&#8217;t. Luckily, all parties involved were very nice and waiting on the side of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=166&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/12/15/value-of-customer-service/</link>
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		<title>How effective are event sponsorships? (Part 2)</title>
		<description><![CDATA[I was just pondering the effectiveness of event sponsorships last week, and today I came across this article(via Google Alerts) about Allstate’s brand exposure from NASCAR. A sponsorship measurement firm analyzed almost 600 sponsors of NASCAR to find the value of their sponsorships.
&#8220;Primary and secondary car and driver partners were analyzed, along with all race venue signage, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=160&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/12/09/how-effective-are-event-sponsorships-part-2/</link>
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		<title>Good riddance, Rudy</title>
		<description><![CDATA[Tomorrow&#8217;s rival football game against the Arizona Wildcats will be Rudy Carpenter&#8217;s last game as a Sun Devil. And so many of us are all too ready to see him go. I&#8217;m willing to bet ASU&#8217;s PR team is ecstatic.
Despite that according to the stats Carpenter will leave as one of the better quarterbacks in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=158&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/12/06/good-riddance-rudy/</link>
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		<title>How effective are event sponsorships? (Part 1)</title>
		<description><![CDATA[The holidays bring a lot of fun events to the Valley. As part of a student organization I&#8217;m involved with, we attended Zoolights tonight. Each year the Phoenix Zoo lights up thewalkways with Christmas lights and gigantic animals made from lights. If you&#8217;ve never been before, it&#8217;s a fun thing to do and not very [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=155&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/12/05/how-effective-are-event-sponsorships/</link>
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		<title>Golfer&#8217;s honesty is admirable</title>
		<description><![CDATA[Although I don&#8217;t generally follow golf, I found this story to be incredibly relevant to public relations.
Golfer J.P Hayes&#8217; turned himself in when he realized that he had mistakenly used an unapproved golf ball for two strokes during the the first round of the PGA Tour&#8217;s qualifying tournament. Had he not admitted his mistake, it&#8217;s very likely [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=152&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/12/02/golfers-honesty-is-admirable/</link>
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		<title>Shaq on Twitter</title>
		<description><![CDATA[This is the best find all year. The Diesel is on Twitter. See his profile here.
Not only is it &#8220;cool&#8221; to be following a famous person, but his tweets made my roommate and I laugh so hard that we cried as we read them.
Recent gems include:

&#8220;My genius is 1 percent inspiration 99 percent perspiration Shaquille o&#8217;neal&#8221; (Apparently, he includes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=148&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/11/25/shaq-on-twitter/</link>
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		<title>PR pros must be proactive</title>
		<description><![CDATA[Len Gutman, Valley PR Blog author and founder of Open Door Communications, posted this today about the American auto maker CEOs&#8217; use of private jets in route to Washington D.C. He notes that when asking for bailout from the government, arriving in style is a PR disaster.
&#8220;Where was their corporate communications counsel? Or perhaps they got counsel but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=146&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/11/21/pr-pros-must-be-proactive/</link>
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		<title>Blogger&#8217;s Choice Awards</title>
		<description><![CDATA[Browsing around today, I stumbled upon The Blogger&#8217;s Choice Awards.
&#8220;This site not only allows you to nominate your favorite blogs within a slew of unique categories but you can also vote and comment on others that have already been submitted. In turn, others can also vote and comment on the blogs you&#8217;ve nominated&#8230; Winners in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whatathesis.wordpress.com&blog=4734622&post=143&subd=whatathesis&ref=&feed=1" />]]></description>
		<link>http://whatathesis.wordpress.com/2008/11/20/bloggers-choice-awards/</link>
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