If you’ve made it to this page, chances are you already know what a blog is. But for my purposes of starting at square one, let’s define a blog and discuss why you and I should care about them.
According to Blogging for Business by veteran blogger Shel Holtz and Ted Demopoulos, a blog, short for Web log, is a simple Web site organized by short “posts” or articles arranged in reverse chronological order. Blogs typically have one or a few authors who frequently add new posts containing both personal opinions and facts. (This blog only has one – me!) Although many blogs focus around a particular topic, blogs are not generally tightly focused and are written with an informal tone. Regular readers of a specific blog must actively visit the site or use a feedreader to view new posts. In most cases, readers of a blog can comment on a post, which facilitates conversation between the blogger and the reader as well as among readers. Most blogs are primarily text, but posts can also contain photos, audio and video.
Okay, so what’s the big deal? The conversational nature of blogs is what makes them unique. Blogging allows one person to converse with multiple people in multiple locations from any place where there’s Internet access. Although blogging has been around for quite some time, companies have only recently started seeing the value of business blogging. Blogs can be a great way to break down barriers between corporations and customers and create an interactive atmosphere where customer’s words are valued and most importantly, heard. In future postings, I’ll be looking at current examples of this.
So since blogs are supposed to be conversational… comment! (Future posts will be more interesting, I promise.) You’re not only making me feel important, but you’re also helping me to graduate and complete my thesis. And you should feel good about that.