Here’s one of my favorite CEO blogs written by Craig Newmark, CEO of Craig’s List. Recent posts include political updates, hurricane information, media coverage and anything random he feels like posting. My favorite recent post is titled “Bad bird haiku” and is a picture of goldfinch followed by Newmark’s poem.
Newark’s blog definitely gives readers a look into his interests and personality. The bird post in particular made me smile and left me feeling like I knew a little bit about Craig that I didn’t know before. Although Newark’s posts don’t typically relate to Craig’s List, a personality blog can be very effective too.
Since Craig’s List is operated online, it makes sense that the CEO would be in tune with online and social media. A blog that makes readers feel like they know him can build customer loyalty and humanize the company. After seeing that sweet bird haiku, it’s hard to think of Newark as a hardcore businessman who only cares about the bottom line.
This CEO blog particularly appeals to me because the posts always short and sweet. Most posts take a “hey, look at this cool thing” approach, and you don’t need a lot of time to check it out. Newark often posts multiple times a day, and consistency is extremely important to any blog.
Do you read a CEO blog regularly? Does it make you like the CEO and/or company more?