I just recently found this great example of a company blog. It’s written by Phil Mooney, historian/archivistat The Coca-Cola Company for the last 30 years. Capitalizing on his immense knowledge of Coca-Cola’s history, Mooney posts about everything from little-known product facts to customer stories about how Coke has impacted their lives. My favorite posts are recipes that include Coke products.
Started in January of this year, I’m surprised to find that this is the first Coca-Cola blog. For such a large company with one of the best brand recognitions around the world, I can’t believe it’s taken them so long to get on blog train. But now that they have, this blog is fantastic!
Coca-Cola is unique because it’s so deeply rooted in pop culture. Almost always a sponsor of anything great and found in every grocery store of gas station, Coca-Cola has influenced American life since well before I was born. Mooney is armed with millions of topics to post about that are interesting and relevant to the everyday Coke drinker.
This blog is a great marketing strategy because it can raise awareness to the company’s philanthropy and dedication to the consumer throughout the long history of the company. In addition, it can bring attention to the MANY other products that Coca-Cola owns aside from Coca-Cola and Diet Coke. Did you know Coca-Cola owns TaB and Fanta?
I stumbled upon this blog simply by searching “Coca-Cola blog” for this thesis project, and since a good friend of mine just recently accepted a marketing internship with Coke – it was one of the first major companies I thought of to search. But my questions is this: if they’re putting all the effort into creating a great blog that can serve as an effective marketing/branding tool, why not market it better? I’m an avid Diet Coke drinker and very loyal to the brand (Pepsi’s rarely allowed inside my home), so why haven’t I heard of this blog before? Marketing seems to be a common issue that I’m finding among major corporation’s blogs. Any ideas on how a company can successfully promote their blog?