ASU suffered a disappointing and somewhat embarrassing loss on Saturday. As I was waiting outside the stadium (for 3 hours before the stadium doors opened!) and watching the dreadful second quarter, I took a look around at the advertising.
Since I started working for Allstate, I’ve noticed the “good hands” field goal net every game. But as I scanned the stadium this weekend, I also noticed Allstate’s banner on the field, multiple Farmers signs in the stands and several State Farm advertisements around the arena. To top this particular game off, Geico was handing out towels to the student section line that wrapped around the entire base of A Mountain.
As the students are bombarded with advertising from at least four different insurance companies, I have to wonder – does any of it stick? From what it seemed like, Geico was the only insurance advertiser that didn’t have something consistent all season long. But, those Geico towels were certainly the most appreciated form of advertising as we continued to wipe sweat off our faces throughout the entire first half… gross!