A Blog About Blogs

An undergraduate thesis about blogging, public relations, marketing and social media

LinkedIn: Good for pros and college students alike October 10, 2008

Filed under: Social Media — Stephanie Sheppard @ 3:51 am

I recently had a fellow student tell me that his “career consultant” told him that having a LinkedIn profile as a college student is a joke. While I agree that LinkedIn should not be used in typical college-like fashion to post pictures of social outings and talk about your date last night (like other social networking sites are often used), I do think LinkedIn is extremely beneficial to college students who use it professionally.

LinkedIn’s philosophy, as stated on the Web site, is that relationships matter. The most important thing I’ve learned in my public relations courses and internships is exactly that. LinkedIn provides users with a way to keep in touch with former colleagues and maintain relationships with people across industries. I’ve certainly enjoyed using it to keep in contact with my bosses and friends from previous internships. Especially in the constantly-chaning media industry, LinkedIn can be a great tool for following journalists.

If you’re already a LinkedIn user, check out the LinkedIn blog. It consistently provides feature updates, tips and tricks about using LinkedIn and tutorials. If you’re not on LinkedIn – join the club! You can see my profile here.

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One Response to “LinkedIn: Good for pros and college students alike”

  1. As a hiring manager, I look at the interviewee’s presence on social networks in the contexts that they are intended. I expect MySpace, FaceBook, and Twitter to reflect “the college experience.” So I am not surprised by what I see. On the other hand, LinkedIn is a place for a dynamic resume, not a place for pictures of your cat or latest hangover.


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