With so much turmoil and concern about the economy, a strong emphasis needs to be placed on internal communication. An article today from PR Week reveals that many employers are not addressing the economic conditions and the impact on the company or the company’s future plans.
Especially in larger companies, it’s important for employees to feel that their employer recognizes the difficult conditions for the company and for its employees. Keeping an open line of communication will help calm employees and diffuse rumors. Clear communication of the company’s plans and efforts to remain profitable and stable during this time, as well as what employees can do specifically to further these efforts provides a great opportunity to motivate the workforce and improve workplace morale.