Peter Shankman, well-known blogger and social media guru who I’ve blogged about before, revealed on his blogthat he was recently included in Pepsi’s marketing efforts to unveil their redesign. Shankman was one of 25 people who received Pepsi cans on their doorsteps showing the progression of Pepsi logos and can designs.
At first I was impressed with this tactic – they sought out social media influencers and creatively and selectively pitched the new look. But no matter how wowed I was with the public relations move, I was completely underwhelmed when I saw the photo:
The new look is terrible! I’m not sure if they were going for a “throw-back” look or what, but it reminds me of generic brand soda that you’d buy at Fresh ‘n Easy. Don’t get me wrong… I love Fresh ‘n Easy, but I assume people buy Pepsi over generic for the brand name, not necessarily the taste.
More importantly… why mess with something if it isn’t broken? Isn’t Pepsi the number one selling cola?