I’ve posted about new billboard technology before, but this is so exciting! AzCentral reported today that construction begins this month on “Times Square’s first environmentally friendly billboard powered entirely by wind and sun.” It will be complete by the time the ball drops on New Year’s Eve.
It’s not the perfect solution — apparently it weighs a lot and may not be as flashy as the digital billboards Times Square is typically known for, but “powered by 16 wind turbines and 64 solar panels, the sign is expected to save $12,000 to $15,000 per month in electricity costs.” In addition, it will significantly reduce carbon emissions.
It’s great to see more major changes in the name of sustainability. Something like this billboard is obviously expensive, but will undoubtedly save money and the environment in the long run. Sometimes the things an individual can do to “go green” seem to have such a minor impact (and in many cases, are very difficult to do!) but when we have major corporations and universities taking action, the future seems much more promising.